AI Insights · Timothy · July 2022
Top 5 Social Networking Apps on iOS in Belgium: Q2 2022
In Q2 2022, Belgium's top social networking apps on iOS saw varied performance in downloads and active users, with notable trends in apps like BeReal and WhatsApp Messenger.
In Q2 2022, the social networking category on iOS in Belgium displayed diverse trends in downloads and active user metrics. Here's a closer look at the top 5 social networking apps during this period, based on Sensor Tower data.
BeReal: Photos & Friends Daily experienced an overall downward trend in weekly downloads, starting with 16.5K at the beginning of April and declining to around 7.4K by the end of June. In contrast, weekly active users for the app saw a consistent rise, peaking at approximately 187K in mid-June before slightly decreasing to 175K by the end of the quarter.
WhatsApp Messenger saw fluctuating download numbers throughout the quarter. Downloads started at about 19.5K at the end of March, dipped to 4.6K in mid-April, and then stabilized around 9.5K to 11K towards the end of June. The app maintained a high number of weekly active users, hovering around the 3M mark consistently, with a slight increase from 3.02M in late March to 3.08M by the end of June.
Telegram Messenger had relatively stable download numbers with a few peaks, such as 10.7K in mid-April and 7.8K at the end of June. The app's weekly active users remained steady, fluctuating between 186K and 203K throughout Q2. Notably, Telegram generated a modest revenue of $160 in the third week of June.
Facebook exhibited a consistent performance in terms of downloads and active users. Weekly downloads ranged from 3.8K to 10.3K, with a noticeable peak of 11.8K in mid-April. Active users remained robust, averaging around 2.2M throughout the quarter. Revenue for Facebook saw a significant spike of $4.3K in mid-May, with other weeks generally ranging between $820 and $2.4K.
Messenger showed a stable download trend, starting at 9.4K in late March and maintaining around 5.2K to 5.9K towards the end of June. Active users for Messenger fluctuated, starting from 1.41M in late March and peaking at 1.52M in mid-May before settling at around 1.36M by the end of the quarter.
For more detailed insights and data on these apps, visit Sensor Tower.